Unfortunately, most of our project-based work, which involved creating user personas, journey-mapping, research, and design is confidential, so I cannot release the work I did; however, the social media work I was tasked to do is not as sensitive, so I can at least share the design philosophy and thought process from Roundfeather that helped grow my design toolbox and mindset.

Roundfeather’s design philosophy- D4H

Creating Social Media Content

I was tasked with creating a simple social media video that anybody reading on Instagram, Facebook, or Twitter would easily understand. Essentially, it was supposed to communicate how Roundfeather solves customer’s problems by targeting emotional dilemmas, so I gathered these above pictures to consider using in the video content I was going to assemble.

Storyboarding

To create an over-arching story and follow a user journey, I started with a dialogue that Roundfeather recommended to use between them and a customer. It entailed a user realizing how much emotion is at play in financial decisions, so I broke that down into 6 distinct points and how Roundfeather comes around to helping them achieve it. I could not give too much information into the design process, however, as this was more of a digestible post with less jargon and complexity. Still, I used a combination of free stock images and official looks into the Roundfeather team/office to build a short 1 minute video idea.

Assembling/Effects

After getting down the storyboard, I decided how to fade in and out between slides while also showing text and images at the same time. On my first iteration, the transitions were too fast, as my co-workers told me, so I changed that aspect to allow for longer viewing. I then added movement to the pictures as a simple animation so the video would not seem static and out-dated. This allowed for a quick informational video, and I got the inspiration for the idea of content from Vox- this following video is similar:

Final Video

Above is the final result, using more animations and clearer transitions, so that potential clients who may have no clue about us, will understand what Roundfeather represents and how they can provide value!

Again, I wish I could add more on what I worked on at Roundfeather, because the journey-mapping and intricate work we did was worthy to share, but since it involved sensitive information about clients, I cannot! Thanks for your understanding!